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Dien May Xanh – summer

Advertising

Client: Dien May Xanh | Freelance job | Launching: 2017 | Target: Mass

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Vinamilk yogurt

Advertising

Client: Vinamilk | Agency: TBWA\Group | Launching: 2017 | Target: Mass

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Dien May Xanh launching

Advertising

Client: Dien May Xanh| Freelance Job | Launching: 2016 | Target: Mass

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Pantene – Look beautiful touch beautiful

Advertising

Client: P & G| Agency: Saatchi & Saatchi | Launching: 2015| Target: Women with dyed hair

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Print ads

Advertising

Print ads/print ads idea collection.

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H&S – Black Ball Challenge

Advertising

Client: P & G| Agency: Saatchi & Saatchi | Launching: 2015| Target: Soccer fans

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P&G 20 years

Advertising

Client: P&G | Agency: Saatchi & Saatchi | Launching: 2015 | Target: Mass

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NAMAN

Advertising

Client: NAMAN | Agency: Saatchi & Saatchi | Launching: 2016 | Target: Luxury

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Young Lions 2016

Advertising, My works

Young Lions 2016 - SUPERNOVA winner, Film Category.
Creative industry competition to look for talents to compete at Cannes Lions. The idea got Supernova award for being the most innovated and potential for social execution.

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Calcium Sandoz Print

Advertising

Client: Calcium Sandoz | Agency: Saatchi & Saatchi | Launching: 2015 | Target: A class

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Heineken Talent Lab 2015

Advertising

Heineken Talent Lab 2015 winner
A pioneering co-creation initiative to promote responsible consumption, where ten creative talents from five countries were brought together at HEINEKEN’s headquarters in Amsterdam. Called ‘TALENT LAB: Moderation’ the initiative tasked them to help design the Heineken® brand’s next-generation approach to encouraging moderate drinking in bars and clubs.

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H&S – Bye bye forever

Advertising

Client: P & G| Agency: Saatchi & Saatchi | Launching: 2015| Target: Mass

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Young Spikes Vietnam

Advertising

Young Spikes Integrated Creative Vietnam 2015 winner
The Young Spikes Integrated Competition is an exciting two-day challenge where teams of two must create an integrated campaign in response to a brief set by real client, whose name, objectives, strategies and target audience are kept secret until the competition briefing session.

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Sua Ong Tho

Advertising

Client: Vinamilk| Agency: Saatchi & Saatchi | Launching: 2015| Target: Mass

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Vinamilk Soyamilk

Advertising

Client: Vinamilk| Agency: Saatchi & Saatchi | Launching: 2015| Target: Family

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Su Tu Trang

Advertising

Client: Masan Group| Agency: Saatchi & Saatchi | Launching: 2014-2015-2016| Target: Men in Mekong Delta Vietnam

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Neptune Tet

Advertising

Client: Neptune| Agency: Saatchi & Saatchi | Launching: Tet 2015| Target: Mass

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Change for the unchanged

Advertising

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Vi Em Hieu Hoc – Viettel

Advertising

Far away in the land we can't find on the map, there are unknown children, with their little unheard dream. Viettel, claimed to have the widest network coverage in Vietnam, makes those dream heard.

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Viettel Bankplus

Advertising

" Money that comes right in your hand no matter where you are, that's the benefit of using Viettel Bankplus we want to communicate.

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Alaxan

Advertising

When pain strikes, go for Alaxan. Simple as it is, the treatment for the campaign aims for a simplicity 2D flat design showing symbol of body pain while the TVC plays with the shouting "A" when in pain and the "A" as in "Alaxan".

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K+ Irresistible

Advertising

Irresistible - that's how the K+ content is. What we do is turning a condom ads into a K+ channel ads.

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Decolgen

Advertising

Cold and flu is harmless and easy to get over without any medical help people think. Get back to your top performance quick and easy can be a greater choice we told them.

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Real life never stop

Advertising

Client: AIA| Agency: Bates CHI & Partners | Launching: 2014| Target: Mass | My role: Art Director. Real, truthful, transparent, sincere... With the real life news, we inspire the consumers, we touch their hearts, for one belief "Real life never stops"

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Dole Digital Campaign

Advertising

Client: Dole | Agency: Bates CHI & Partners Vietnam | Launching: Summer 2014| Target: Women | My role: Art Director.

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K+ Bring soccer home

Advertising

The campaign is produced under a tight schedule. The brief is to introduce K+'s promotion program for the soccer season while making use of its soccer footage. So we ask "Why not bring the whole soccer match home for your own enjoyment?"

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K+ Summer Promotion

Advertising

Client: K+ | Agency: Saatchi & Saatchi | Broadcast: June 2014 - Big cities in Vietnam | Target: Mass | My role: Art Director.

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Ooredoo

Advertising

Client: Ooredoo | Agency: Bates CHI & Partners | Target: Myanmar youth | My role: Art Director.

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Dole

Advertising

Client: Dole | Agency: Bates CHI & Partners | Broadcast: May 2014 - Big cities in Vietnam | Target: Young office women | My role: Art Director.

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Sapporo

Advertising

Client: Sapporo | Agency: Bates CHI & Partners | Target: Male | My role: Art Director.

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Huda Beer Commercial

Advertising

Client: Huda | Agency: Bates CHI & Partners Vietnam | Launching: Summer 2013| Target: Men in Central Vietnam | My role: Art Director.

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Bobby MamyPoko Promotion

Advertising

Client: Bobby MamyPoko | Agency: Bates CHI & Partners Vietnam | Broadcast: December 2013 - Big cities in Vietnam | Target: Moms with small kids | My role: Art Director.

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Kumho Tires New Product Launching

Advertising

Client: Kumho Tires | Agency: Dentsu Vietnam | On air: July 2013 - Big cities in Vietnam | Target: AB class | My role: Art Director.

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Dulux Inspire – Print ad

Advertising

Client: AkzoNobel – Dulux Inspire | Agency: Bates CHI & Partners Vietnam | Broadcast: October 2013 - Big cities in Vietnam | Target: Family | My role: Art Director.

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Double Rich lauching

Advertising

Client: LG – Double Rich | Agency: Bates CHI & Partners Vietnam | Broadcast: November 2013 - Big cities in Vietnam | Target: Women | My role: Art Director.

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Attila Elizabeth – Diamond Promotion

Advertising

Client: SYM | Agency: Bates CHI & Partners Vietnam | Broadcast: September 2013 - Big cities in Vietnam | Target: AB Class Women | My role: Art Director.

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Meizan Oil

Advertising

Client: Meizan | Agency: Dentsu Vietnam | Broadcast: July 2013 - Across in Vietnam | Target: Family | My role: Art Director.

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Ba Vi Back to School Promotion

Advertising

Client: IDP - Ba Vi | Agency: Dentsu Vietnam | Broadcast: 2012 - Vietnam nation wide | Target: Kindergarten kids | My role: Designer.

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Saigontourist – Introducing new corporate identity

Advertising

Client: Saigontourist Group | Agency: Dentsu Vietnam | Target: Mass | My role: Art Director.

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Ignite Yourself

Advertising

A project for a better journey of life. Leaving all the pressure behind, seeking for a moment of balance and calmness, looking upward, live with pride. Finding your true self, let it ignite and shine, be who you are, dream big, think big, aim for the sky.

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Harsh life of the emperor

Advertising

The project is about youth depression in China, expressing the cramped life of Chinese youth as being under pressure of many factors from the society. The performance contains of two main parts: the controllers and the puppet. The controllers are divided into five categories: tradition, political movement, economy, family and education, each is represented by Chinese Propaganda style posters and a pile of books. The puppet as performed by artist is tighten by those social factors.

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Ba Vi – Yogurt Promotion

Advertising

Client: IDP - Ba Vi | Agency: Dentsu Vietnam | Broadcast: 2012 - Vietnam nation wide | Target: Mass (yogurt campaign) | My role: Designer.

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Pocky – Sharing happiness

Advertising

Client: Pocky by Glico | Agency: Dentsu Vietnam | Broadcast: 2012-2013 - Vietnam nation wide | Target: Teenager girls | My role: Art Director.

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Yaz – Yêu sống

Advertising

Client: Yaz by Bayer | Agency: Dentsu Vietnam | Target: Professional women A/A+ class with confidence in work. | My role: Designer.

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Online portfolio – previous version

Advertising

This is a previous version of my online portfolio which was made during my last year in university.

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Random typography experiment

Advertising

Typography is a great interest of mine, so do free fonts ;) I spend quite a lot of time looking at typography work from the Internet to real life. I love how the wording can be expressed through different types of media.